BoldBrush
This article is part of our paid Sovereign Artist Club, but we've
decided to share it as an example of the type of unique, actionable
ideas our club members are already enjoying.
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How to Turn Social Media Likes Into Subscribers
Did you know you can easily grow your email list just from social media
posting?
Photo by Erik Lucatero on Unsplash
Photo by Erik Lucatero on
Unsplash
Did you know you can easily grow your email list just from social media
posting?
What if I told you "Likes" on your posts, if you do a little more work
than just scrolling by, were actually marketing leads that can grow
your email list?
Here's how:
Our top strategies to market art involve an email list and personal
outreach.
When we tell artists this, they often say, "How do I get people on my
mailing list?"
One way to get people on your mailing list is to go through all your
contacts, all the people you interact with in your email box, and
people you know in real life. Most people know at least 150 people, so
it rings hollow (to me) when someone says they don't have anyone to
approach when they start email marketing.
But you can also grow your email list to people you don't necessarily
know just by being more strategic with how you approach social media.
After you post one of your artworks on social media and someone "Likes"
your art, what do you normally do?
My guess is that you feel good and you scroll by and never think about
it again.
And you just missed out on a potential sales lead. If one person likes
your art, you have one lead. If five people like your post, you have
five leads. If one hundred people like your post, you have one hundred
leads. Don't throw them away.
Instead, when someone "Likes" your art on social media - send them a
direct message.
Just ask them if you can have their email address so you can keep them
informed about your art (and only your art) in a way that's "more
reliable than social media."
Most people will say yes, after all - they already "Liked" your
artwork. Once they say yes, you now have permission to add them to a
newsletter list. But be sure you don't use that list for anything other
than updating people about your art.
If they aren't interested, most will ignore you. And even if someone
says "no thanks" they're still likely to be polite.
If you feel too uncomfortable with this, one modification to the
strategy you can make is to pay attention to who likes your posts and
only approach those that you notice like 2 or 3 posts, so you can see
that they like your work enough to interact more than once.
Whatever you decide, the key to making this work is ASKING DIRECTLY.
If you just post a link on social media that says, "Sign up for my
list", which is what most artists do, nobody will sign up. First, if
you include a link - most platforms will bury your post and few people
will see it. And even those who see it are unlikely to take action.
That's why you have to proactively and personally reach out to them.
That creates a personal connection and leads to interaction.
If you are strategic and regular about reaching out to people
who "Like" and comment on your posts, you can increase the size of your
newsletter list rapidly.
And even with the people who don't respond, or who say "No thanks", you
still now have a direct message thread going with them on the social
media platform of your choice. When you have something new that you
think that person will like (based on their past "Likes") DM them.
Don't just take my word that this works though! Here's a message we
received from an artist who has successfully converted social media
"Likes" into people on her mailing list.
Consider what FASO customer Rochelle Allen in our private Art Marketing
Mastermind Facebook group:
[Like most artists] I wasn't having any luck getting people to
sign up for my newsletter. So I recently decided to send a short,
generic (but easy to personalize) and friendly message to people who
"like" and follow my Facebook and Instagram pages.
I essentially asked if I could add their email to my newsletter
subscriber list so that we would have a more reliable way than social
media to stay connected.
Almost everyone said yes and I was able to increase my
newsletter subscribers exponentially!
This happened after I had made 2 posts over the course of the
previous week letting people know that I had a newsletter and what the
benefits would be for them to sign up. NO ONE did.
Even though one would think subscribing to a newsletter would
be super easy for people, it seems like asking directly and offering to
do it for them is much more effective.
Take a step back and think about it from the FOLLOWER'S point of view.
I spoke with a collector (and former gallery director), "Jim", who
started following an artist that he discovered in the BoldBrush Art
Contest. He was truly blown away after he "liked" one of her Instagram
posts that she had messaged him directly.
The artist in this case responded directly to "Jim" and let him know
that she really appreciated the fact he took the time to like her art
and that, coming from him, it meant a lot to her. She didn't even ask
about adding him to her list (at first)!
Jim, the art collector was so excited that the artist reached out to
him personally that he started paying much closer attention to
everything she posted. He told me, "Now that's marketing! That's how
artists should market themselves!"
One simple heartfelt "thank you" from this artist turned a casual fan
into a superfan - and superfans want to be on your email list.
This is something you have an opportunity to do yourself, several times
a day, and, if you ask for their email address, even better.
So remember: Every "like" is a marketing lead. Every comment is a
marketing lead.
But you have to do personal outreach.
Personal outreach works the best, while generic posting gets lost with
the rest.
Remember, Fortune Favors the Bold Brush.
Sincerely,
Image 4613904
Clint Watson
BoldBrush & FASO Founder / Art Fanatic
www.FineArtViews.com
P.S. To view more articles and much more from the Sovereign Artist
Club, click the link below to join the Sovereign Artist Club and become
a member today.
Join The Sovereign Artist Club
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